Athletic Brewing Company, America’s largest dedicated non-alcoholic brewer, today unveiled Clock End, a UK-exclusive alcohol-free red ale launched in collaboration with Arsenal. 

From 21 March, Arsenal supporters can enjoy the limited-edition Clock End in 355ml cans throughout Emirates Stadium, including Club Level bars, while supplies last.

Drawing inspiration from the historic Clock End at Highbury — home to the iconic clock now displayed at Emirates Stadium — Clock End alcohol-free red ale celebrates the matchday rituals that continue season after season, bridging Arsenal’s heritage with Athletic’s dedication to brewing great-tasting alcohol-free beer. 

Designed to deliver rich flavour while remaining easy to enjoy on matchday, Clock End is amber in colour with roasted malt character and notes of caramel and dark stone fruit. Each sip delivers depth and balance.

“Launching Clock End is an exciting moment for Athletic,” said Bill Shufelt, co-founder & CEO at Athletic Brewing Company.

“We believe Arsenal supporters deserve a brew of their own that matches the excellence the Gunners display on the pitch. Built for football and the moments that surround it, Clock End is smooth yet structured, with a subtle bitterness that keeps it refreshing from first whistle to last. We’re proud to help ensure supporters seeking moderation and balance can be part of the matchday experience.”

To celebrate the launch, supporters will be able to sample Clock End at upcoming Arsenal matches happening on 28 March 2026 and 2 May 2026.

Founded by Bill Shufelt and John Walker, Athletic pioneered a proprietary method for making alcohol-free beer, re-engineering nearly every step of the brewing process through hundreds of small-batch trials. This innovative approach has made Athletic the most highly awarded non-alcoholic brewer of the past decade, with 190 prestigious taste awards. Athletic is the best-selling non-alcoholic craft beer brand in the U.S., with over 50% market share¹.