1664 has introduced a “fresh, fruit-forward twist” to their range with 1664 Rosé, launching in the UK from early April.

1664 Rosé is described as having a crisp, refreshing profile, with a hint of sweetness and a subtle pink hue. The new launch offers a versatile serve suited to everything from casual hosting to more elevated occasions. 

The company said: “Bursting with exotic fruits, a touch of spice and delicate berry notes, the lively beer offers a slightly sweeter profile, introducing a new rosé-inspired direction for beer that is designed for moments worth savouring.

“Known for its signature blue bottle, citrus-forward flavour profile and unmistakable French style, 1664 Blanc has become a favourite among UK beer drinkers looking for something a little different.

“The arrival of 1664 Rosé builds on that success, offering an alternative, fruit-forward option that blends the worlds of beer and viniculture.”