Bristol Beer Factory, the brewery behind one of the UK’s best-selling alcohol free beers, Clear Head, are kicking off a new summer campaign, ‘A Summer to Remember’, designed to celebrate the UK’s festival season with more clarity whilst raising money for the mental health initiative Talk Club.
Launched in 2021, Clear Head was the first low-and-no beer for Bristol Beer Factory, and over the years it’s rapidly grown to become their second best selling beer, and the 11th best selling alcohol free option in the UK. Brewed in partnership with Bristol mental health charity Talk Club, they’ve since raised over £157,000 to date to support them, by donating 5% of all sales.
Now, with festival season about to kick off, the Bristol Beer Factory team are launching a brand new campaign to showcase the benefits of choosing a low ABV choice when enjoying the summer festivities – whether you’re opting to not drink at all, or are partaking in the ever-growing phenomenon of ‘Zebra Striping’; the term for drinkers who choose to alternate alcoholic and non-alcoholic drinks.
Bristol Beer Factory will be pouring Clear Head at a host of UK festivals and events throughout the summer, including Shindig Festival, Bristol and London Craft Beer Festivals, Bristol Pride, Forwards and End of the Road, and will also be sending a newly recruited team of Clear Head Ambassadors along to introduce revellers to Clear Head.
The brand ambassadors themselves will also be trained as Talk Club captains and asking people “How are you? Out of 10” to raise the important issue of mental health – something that can so often be compounded by long days and late nights at festivals and events throughout the summer.
Speaking about the initiative, Kezia FG Williams, Brand marketing manager at Bristol Beer Factory said: “We think Clear Head 0.5% is the best-tasting AF beer, and so do our customers. We want to remind Bristol and the South West why Clear Head stands above the rest, not just in flavour but as a BEER FOR GOOD, supporting Talk Club and asking “How are you? Out of 10.”
“And where better to do this than at a festival, when the days are long, the chats are deep, and you don’t want to miss a thing? Festivals are an integral part of British culture, and now you can find Clear Head readily available at so many of them, we can be here for every moment of it.”
“We’re buzzing to have a SUMMER TO REMEMBER”
Speaking about the collaboration, Talk Club Co-CEO/co-founder Ben Akers said: “Talk Club is on a mission to create a mentally fit society. We’re a positive mental health charity created to help people talk about their emotions by asking “How are you? Out of 10?” 10 being top of the world. 1 being rock bottom. Then working out if talking or, running or laughing or dancing will increase our numbers. All these things are good for our mental fitness.”
“We know that doing things like being around positive people, making new friends and listening to great music will all improve our numbers (out of 10). That’s why Clear Heads “A Summer to Remember” is a great idea for the ideals of Talk Club. Go out, meet new people, have fun and keep your numbers high.”
