Talk title: Know Your Brand’s Place (And Own It)
Your beer is good. Your branding looks great. So why isn’t the brand growing?The reality for many breweries is that great beer and great design are no longer enough on their own. The brands making progress today are the ones that understand exactly where they belong in the market, who they’re for, and how they consistently show up for those people. Join the Brand Weaver Collective, a group branding and marketing geeks who are unapologetically passionate about beer, as we lead a panel on what it takes to build a brewery brand with real relevance and staying power. We’ll start by tackling the big question: who is your brewery really for? Are you a local staple or a global niche? Understanding your place is the foundation for every move that follows.
Once that’s nailed, we’ll dig into how to build a brand world that brings that positioning to life across every touchpoint. Everything from packaging and social media to taprooms, events and membership programmes. This talk is guaranteed to be packed with practical insights, real life examples, and a dash of giggles! Want to build a brewery brand that attracts the right people, builds unwavering loyalty and helps you to grow? Add this panel to your calendar now!
Location: Main Stage
Time: TBC
With over 20 years of experience in branding, strategy, and design, Tim helps breweries turn strong beer into stronger brands. He has worked with breweries including Vale, Wilful, Panther, Spitting Feathers, Brains, and Seneca Lake (USA), helping them sharpen positioning, clarify their story, and build brand systems that drive real commercial results. His work has led to national recognition, including Vale’s Rebrand of the Year win, generating £75k in two days and increasing demand by 112 percent. Tim is the author of Branding for Breweries, host of the Branding for Breweries podcast, and a global speaker on brewery branding. He brings big picture thinking, creative direction, and practical structure that keeps every project focused, collaborative, and game changing.
