Brendan Williams is the Founder & CEO of NuWave Alcohol-Free Beer, a mood-enhancing, alcohol-free beer infused with functional adaptogens & nootropics (Ashwagandha, Lion’s Mane, Maca Root) and ADM Postbiotics (BLP1 & ES1).

A 20-year drinks industry veteran, Brendan previously served as Global Marketing Director – Alcohol-Free at Carlsberg, where he delivered a 3x growth in global AF revenue, before founding The Free Consultancy and serving as Managing Director of Sentia.

Combining high-level functional science with award-winning taste development and disruptive commercial execution, Brendan is a leading authority on the future of functional brewing, route-to-market execution, and adult moderation.

Location: Masterclass Stage

Time: TBC