Launceston-based Firebrand Brewing Co has strengthened its retail presence with the launch of two of its standout beers into 86 Co-op stores across Cornwall.

The listing includes Shorebreak Alcohol-Free Hazy Pale and Diamondback West Coast IPA, giving shoppers across the county greater access to two of the brewery’s fastest-growing products while reinforcing Firebrand’s commitment to supplying quality craft beer through the convenience retail channel.

The move reflects growing demand for both premium alcohol-free beer and modern craft styles, with Firebrand selecting two beers that represent key growth areas within the category.

Shorebreak has become one of the brewery’s biggest success stories since its launch. Brewed with Simcoe, Cascade and Citra hops, the gluten-free, vegan, hazy pale delivers full flavour at just 0.5% ABV and 32 calories per can, and was recently recognised internationally, winning Best Alcohol-Free Pale Ale at the 2025 World Beer Awards.

Diamondback West Coast IPA began life as a limited-edition small-batch brew before customer demand saw it become a permanent addition to the range. Brewed with Centennial, Citra and Simcoe hops, the 6% ABV IPA delivers bright citrus, pine and tropical fruit flavours alongside crisp bitterness.

Phil Rendell, marketing manager at Firebrand Brewing Co, said: “Securing this listing with Co-op is an important milestone for Firebrand. It gives us the opportunity to introduce more shoppers to our beers through a trusted retail partner with strong coverage across Cornwall.

“This listing reflects the breadth of today’s beer market. Consumers are looking for quality and flavour whether they’re choosing alcohol-free or full strength, and we’re delighted that Co-op shoppers across Cornwall can now pick up both Shorebreak and Diamondback as part of their regular shop.