St Austell increase ties with Bath Rugby

St Austell Brewery and Bath Rugby have entered “the next phase” of their long-standing partnership, which is marked by major bar refurbishments across the Tribute Stand to elevate the matchday experience as the club enters the final quarter of the 2025/26 season.

St Austell Brewery, which has been Bath Rugby’s official beer partner since 2022, has worked closely with the club to refresh key fan areas at their stadium known as The Rec, including redesigning two fully branded bars and updating wayfinding throughout the stand.

The improvements give greater prominence to the St Austell Brewery’s award‑winning line‑up, featuring Tribute Pale Ale, Korev lager, and Bath Rugby Stout – a new addition poured at the stadium from late 2025.

Dan Crabb, sales and distribution director, St Austell Brewery, said: “We’re proud to continue building on our partnership with Bath Rugby. The Tribute Stand is an important space for both the club and supporters – the revamped bars give us a brilliant platform to showcase our beer brands whilst also backing local sport.

“With the season heading into its final stages, we’re excited to bring even more energy and great experiences to The Rec.”

James Bibby, Commercial Director, Bath Rugby added: “St Austell Brewery has been a committed partner for many years, and their investment in the Tribute Stand and the Swift Half will make a noticeable difference to fans on matchdays.

“We’re delighted to take this next step together and further our shared ambition to keep improving the supporter experience at Bath Rugby.”

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