Timothy Taylor’s, the independent family brewery, has unveiled its first major brand refresh in more than a decade and also detailed a £12m investment programme.

The brand refresh is part of the company’s long-term investment into cask which includes a £9m investment in its brewery site over five years and £3m annually in marketing. 

The company said that while the look is evolving, “the beer and brewing philosophy that have earned Timothy Taylor’s the trust of generations of drinkers” remain exactly the same.

The new identity includes an updated logo, pump clips, glassware and bottles. It introduces a British racing green colour palette, informative beer descriptions and more premium finishes, helping the range feel more distinctive and relevant without moving away from the heritage and character of the Timothy Taylor’s name.

The refreshed identity has been designed to evolve the brand, improving visibility and standout at the bar to attract a new generation of drinkers, while retaining the distinctive elements that loyal Timothy Taylor’s drinkers know and value.

In addition, Timothy Taylor’s continues to support pubs through its nationally-based business development manager team, who work closely with publicans and trade partners to deliver quality and consistency in every pint.

The brand refresh follows continued momentum for the brewer; with its flagship ale, Timothy Taylor’s Landlord, continuing to grow its position as the UK’s best-selling cask ale brand by both value and volume.

Andrew Carter, chief executive of Timothy Taylor’s, said: “For 168 years we’ve believed that if you brew great beer properly, people will keep coming back to it.

“That’s why this refresh isn’t about changing what we brew. The recipes, ingredients and brewing philosophy that have served us for generations remain exactly the same.

“It’s about making sure the quality and care that go into every pint are reflected in how Timothy Taylor’s is presented today, so we’re just as relevant to the next generation of drinkers as we’ve been to the last.

“We’ll continue to invest in our brewery, our people and our pub partners because great cask beer depends on every stage of the journey, from brewing to the moment it’s poured. That commitment is every bit as important today as it’s always been.”

Alongside the refresh, Timothy Taylor’s will continue investing in the people, pubs and practices that help deliver an exceptional pint of cask, including technical support, cellar training and its Perfect Pour programme.