Panel Title: Building a Legacy Brand: Moving Past The Hype Cycle
Location: Masterclass Stage
Time: 30 September, 16:00

Kayleigh Bell is the Marketing Manager at Pillars Brewery, an independent craft lager brewery in Walthamstow, East London, with 13 years’ experience in copywriting and marketing. She’s spent the last 10 of those years at Pillars, where she developed the brand’s voice and online presence from the ground up. As a full-stack marketer, her role spans brand, social, content, product campaigns and event promotion, and she leads marketing and comms across the brewery and its three venues. Kayleigh recently completed an MSc in Digital Marketing at Northumbria University, adding fresh strategic thinking to a role she’s spent a decade shaping.