Cheshire-based Beartown Brewery has teamed up with low-cost rail operator Lumo to create a specially brewed beer for customers travelling on its new West Coast route.

Customers travelling with Lumo on the West Coast Main Line will soon be able to enjoy a taste of the North of England, thanks to a new partnership with independent Beartown Brewery.

The rail operator has teamed up with the Congleton-based brewery to create ‘Lumo-nescence’, an exclusive West Coast India Pale Ale (IPA), specially developed and brewed for customers travelling on Lumo’s newest route connecting Scotland and England.

Mike Roberts, partnerships manager at Lumo, said: “There’s something really special about creating a beer that celebrates our new West Coast route, particularly when it’s brewed by an independent business close to our route.

“From the first conversations to seeing the finished cans and, most importantly, tasting the beer, it’s been fantastic to work with the Beartown team.

“We share a belief in doing things differently, supporting sustainability and giving customers a great experience. Lumo-nescence brings all of that together, and we can’t wait for our customers to raise a can as they travel along the West Coast.”

The distinctive new beer celebrates the connection between two businesses with a shared passion for innovation, sustainability and doing things differently.

Lumo launched its West Coast services in May, connecting destinations including London, Crewe, Preston and Stirling, with the new ale set to become part of the onboard food and drink offering.

Last month Full Circle Brew Co teamed up with Lumo, the train operating company, to produce a beer sold on their services.

Brewmo is a 4.2% Session IPA and will be sold by Lumo ‘ambassadors’ as part of the wide-range of refreshments provided by the open access operator.

The new regional partnership between the brewery and the train company follows on from one with another local brewery, Donzoko Brewing Company which produced ‘Train Beer’

Commenting on the latest collaboration, Joe Manning, Managing Director at Beartown Brewery, said: “It’s not every day you get the opportunity to create a beer especially for a railway, so when Lumo approached us, we knew this was going to be something exciting.

“Creating a West Coast ale for the West Coast Main Line felt like a perfect fit. It’s a brilliant opportunity to introduce Beartown to a whole new audience while working with a business that shares our independent spirit and commitment to doing things differently.”