CAMRA launches new awards ceremony

CAMRA will host a grand dinner at the Hilton London Olympia Hotel on 9 August to announce the winners of its Champion Beer of Britain competition.

This takes place on the evening of the trade day of CAMRA’s Great British Beer Festival (GBBF).

This marks a change from previously years where winners have been revealed during the festival with the awards ceremony staged in October.

According to CAMRA, the new timing for the announcement of the winners provides an “added emphasis and kudos to the awards, giving them an Oscars-style ‘red carpet’ treatment”.

CAMRA Chairman Colin Valentine explained: “We know that the recognition of being a winner of any category in the Champion Beer of Britain Competition carries with it huge credibility for any brewery.

“It is seen by consumers and the trade as a vote of confidence in the quality and taste of a beer and we are delighted to have a dedicated Awards evening to showcase and highlight the very best of British brewing.”

The Awards have been part of the GBBF for nearly 40 years with entries judged by beer experts, CAMRA representatives and members of the public in a blind tasting during the trade day of GBBF at the Olympia London exhibition hall.

For more information, visit: www.camra.org.uk/awardsdinner

 

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