Cape Town’s Devil’s Peak is launching its first two beers in the UK, contract brewing at Fierce Beer.
The brewery said that South Africa and the UK are “obviously very different in their tastes” and moreover, and most importantly, the two craft beer movements are at very different points in their journey.
“To compound this, we are the new kids on an a very crowded block. If we want to get noticed, the best way is through launching with beers that resonate with the on-trend UK craft beer drinker. More of the same is not going to get us very far,” explained Russell Boltman, director at Devil’s Peak.
Devil’s Peak has updated its logo and packaging for the UK market and is launching with beer styles that they are confident will find favour here, year-round sour pale ales and juicy IPAs.
Lockhart explained: “What was most important to us was the freshness of the beer, being able to provide our beers at the right price point, and having access to local ingredients and ideas – all while being environmentally responsible.
“All of these elements would suffer if we had opted to brew in South Africa. We therefore unanimously decided that brewing in the UK was the only option.”
He added: “The next step was to find a partner that shared our obsession with the intrinsics of beer – the ingredients used and the following of a beer making process. We had a few misses here, but finally landed on a partner in Fierce Beer.
“There was a courtship process in the form of a few collaboration beers followed shortly thereafter by an agreement to contract brew with them at their home in Aberdeen, Scotland.
“We have finally packaged our first two beers that are now ready for sale in the United Kingdom! This is just the beginning, and there are many more to come.”