St Austell has launched a new ale trail inviting beer fans to visit more than 150 pubs and venues across the South West of England.

The initiative, ‘The Tribute Ale Trail’, marks the start of Cask Ale Week 2026 has been started by St Austell Brewery to help celebrate the 25th anniversary of its flagship pale ale.

Those taking part can seal rewards for exploring pubs across Cornwall, Devon, Somerset and Dorset, with prizes ranging from free pints to a complimentary overnight stay.

Trail maps are available from any participating pub and if customers purchase a pint of Tribute they receive that venue’s exclusive location sticker, with only one sticker available per pub. To progress through the trail, participants must visit different venues across the region. The more pubs visited, the bigger the rewards:

It’s the first ale trail to span St Austell Brewery’s pub estate in more than a decade, encouraging people to explore the region, support local pubs and celebrate its thriving cask ale culture.

Georgina Young, brewing director at St Austell Brewery, said: “The South West is home to some of Britain’s best pubs, so we wanted to create something that gives people a reason to get out and experience more of them.

“The Tribute Trail is part pub adventure, part celebration of cask ale and a chance to support the brilliant pubs and communities that make this region so special. Whether you’re aiming for 10 pubs or all 150-plus, it’s a great excuse to explore somewhere new, find a new favourite pub and enjoy a pint along the way.”

The beer which the new trail is named after began life as an experimental brew created by former Head Brewer Roger Ryman to mark the solar eclipse of 1999 before becoming a permanent beer in St Austell Brewery’s portfolio in 2001.