Asahi UK has launched a new trade initiative designed to tackle beer wastage, protect premium pint standards for consumers and drive tangible profits back to hospitality operators.
The Asahi Draught Quality Programme has been developed in partnership with bar equipment and insights firm Bar Analytics.
The programme enables pub and bar operators to move beer quality measurement away from subjective opinions and into operational data. The technology, they said, provides operators with clear insights — identifying temperature changes, line efficiency, and maintenance cycles to prevent costly waste before it happens.
Having benchmarked the technology across 2,500 operators during the past three years, Asahi UK is now installing Bar Analytics tech as standard across all new operators, equipping Peroni Nastro Azzurro and Asahi Super Dry stockists with the tools they need to pour the perfect pint every time.
Asahi UK estimates that 30% of all draught beer sold in the UK is dispensed through unclean lines. The result is beers with spoiled flavour and presentation, wastage and customer dissatisfaction.
As a brewer whose leading brands – Peroni Nastro Azzurro, Asahi Super Dry, Fuller’s London Pride and Cornish Orchards – sit within the premium bracket, Asahi UK has become the first manufacturer in the country to demonstrate at scale the data-backed benefit of maintaining high quality standards when serving premium products.
The programme has identified that venues that clean their beer lines frequently (every seven days) using a premium chemical and correct technique, grow their profitability through reduced wastage and improvement in repeat purchase by up to +15%.
In addition, support from Asahi’s draught quality team has seen draught yields improve by +5-8% on average with some sites seeing more than +10% growth by implementing real change in how they manage beer.
Simon Heath, draught quality standards manager, Asahi UK, said: “Previously, beer quality has tended to be measured subjectively and emotionally – by opinion – but against a commercial backdrop where millions of pounds are lost annually in draught waste, using data generated from our draught quality programme enables us to have factual conversations about quality with our customers.”
