St Austell Brewery has unveiled a vibrant new look for its flagship lager brand, Korev.

The creative platform for the new-look brand is ‘The Coast is our Compass’ – which champions Korev’s “aspirational and adventurous spirit”, whilst remaining proudly true to its Cornish roots.

The vivid new colour scheme is inspired by the sea and its coastal origins. The new brand rollout is being carried across all key on-trade assets.

A striking new glass, font and tap handle, accompanied by a range of premium point of sale items, has been unveiled to support the relaunch, which was delivered by design agency, Thirst.

Andrew Turner, managing director of St Austell Brewery’s Beers & Brands said: “Korev has always been a brand with huge potential. To unleash it, we have invested in an exciting rebrand inspired by the spirit of Cornwall and our connection to the coast.

“There’s been so much innovation and investment going into the beer market recently. We’re confident that Korev will capture the eye of drinkers this summer. It’s a truly authentic lager – crafted in a brewery with over 170 years of heritage – coupled with a really vibrant new look.

“As the on-trade re-opens after another significant period of closure, we look forward to welcoming back our loyal drinkers – and saying hello to some new ones – with a beautiful cold, crisp and refreshing pint of Korev.”