Tennent’s is bringing its stout back into the Scottish on-trade following increased demand from drinkers within the category.
Volumes of Scottish stout have increased by nearly a quarter during the last two years and Tennent’s has seen the opportunity to broaden its portfolio in the country with the 4% beer.
Brewed in Glasgow, the stout has been available overseas but the beer that is produced by C&C Group will be returning to Scottish taps this year.
Hazel Alexander, senior brand manager for Tennent’s Lager, said: “With such a rich heritage brewing stout it was only right that we created our own brew for people on home soil to enjoy.
“The launch of Tennent’s Stout is not only a special moment for us, as we honour our brewing roots, but also for our customers who we know have huge collective pride in where they are from and what they choose to drink. We’re extremely proud of the final product which has performed excellently in consumer testing.
“Demand for darker beers remains high with consumers more open to trying different stouts. In Scotland alone, the stout category grew 22.6% in volume in the last two years and we wanted to create a stout that Scots can call their own.
“Tennent’s Stout will be a great addition on the bar allowing venues to offer something new in the category especially in time for the darker months when sales tend to peak.”







