The Devizes-based brewery and pub operator has experienced sales of its beer double in supermarkets over the past 12 months and is aiming to continue driving growth in the premium ale sector by encouraging “shelf appeal”.

The rebrand comprises all seven Wadworth bottles, which include 6X, gluten-free 6X Gold and golden ale Horizon. They are branded to EU labelling guidelines, which make them available for export to 11 countries.

Wadworth called on award-winning design agency Tynan D’Arcy for the project, with all bottles updated with modern, colourful labels.

Elaine Beckett, head of marketing and communications at Wadworth, explained: “There has been a great sense of anticipation about the new bottled beer design at Wadworth, and we’re excited to see how retailers and consumers react to the modern redesign. Wadworth is an energetic and forward thinking brand, and it’s important that our beers reflect this.

“We have over 100 years of knowledge and experience in craft brewing and have always moved with the times, while retaining our brand heritage.

“The new look and feel is reflective of our status as a genuine original craft brewer that continues to cater for our original beer drinkers, but looks to target an emerging market of younger beer drinkers.”