More competition is hitting the UK beer market as India’s Bira 91 launches in Scotland.
According to The Daily Telegraph, Blonde Lager, White Ale and Indian Pale Ale craft beers will released on draught, with cans coming. The beer is made to Belgium recipes and is brewed and bottled in India by B9 Beverages.
Expect a big roll out on April Fool’s Day that will target millennials across the UK by “engaging in playful consumer sampling and geo-targeted social media campaigns.”
