Talk Title: Trouble brewing: why no one needs marketing, until they do.

Location: Main Stage
Time: TBC

Theo Cooper is a Joint Founder of Untold Agency and a multi-disciplinary strategist. With Co-Founder Rob Cowen, Theo led global strategy for Budweiser Budvar, and was instrumental in evolving the brand’s narrative, playing a pivotal role in changing how global beer brands connect with consumers. With a background in music, pop-up restaurants and brand campaigns for icons like Red Bull, Coca-Cola, and Converse, Theo specializes in theory led “story-first marketing” methodology. Whether working with Jennings, Csiki, Krombacher, Gypsy Hill or Sandford Orchards, he bridges the gap between brand storytelling and real-world cultural participation, demonstrating why culture, taste, and story are not separate disciplines, but one single force for elevating beer brands from commodities to cultural touchstones.