A functional alcohol-free beer brand has secured a listing across UK supermarket sites signalling confidence in the fast-growing drinks segment.

Collider will launch in Morrisons in early September, which is the first time a functional beer has been stocked by a bricks and mortar supermarket chain in the UK.

Collider Lager will be stocked in 227 Morrisons stores nationwide, with Collider Session IPA joining it in 127 of those stores.

Unlike conventional alcohol-free beer, Collider is brewed with the brand’s ‘Unwind Blend’ of functional ingredients, including lion’s mane mushroom and ashwagandha.

The launch comes as the UK’s low and no alcohol category passes £2bn in annual sales, with functional brews, beers with added nootropics and adaptogens, emerging as its fastest-moving segment.

Harry Cooke, founder of Collider, said: “We built Collider on a simple idea: take the alcohol out of beer and put something better in. Most alcohol-free beer asks you to settle for less.

“We add functional ingredients like lion’s mane and ashwagandha, so cracking open a cold one still does something for you. Landing in 227 Morrisons stores puts that choice in front of millions of shoppers for the first time, and we couldn’t be prouder to be on shelf.”