New format for syrup offering

Simpsons Beverages has added a new line to its drinks offering – the 1 litre bottle syrup bottle.

According to the company, flavoured syrups suit a range of drinks types and formats with popular flavours like hazelnut, vanilla or strawberry – and many more in between – proving to be versatile in use.

And when sold in smaller pack sizes, they are workable for use at home and in retail or hospitality settings. the new 1 litre syrup bottle offers opportunities for brands across multiple categories.

The premium bottle is made from 100% PET with a HDPE cap, both of which are widely recycled/recyclable. This offers a competitive price point while maintaining margins for brand owners. They are combining these new pack sizes with their depth of expertise in flavour development, they said.

They are also offering their own-brand core flavours, allowing brand owners and stockists the opportunity to trail the format before launching their own-label equivalents (with an MOQ of 1000L/flavour).

Caleb Simpson, managing director of Simpsons Beverages, said: “We’re really pleased to add this exciting new production line to our offering.

“We create instantly recognisable flavours, from the most popular favourites to up-and-coming new trends, and share our industry insights on the latest drinks market trends, so this new offering is just another way we’re ensuring our customers can stay one step ahead.”

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